Ceramic, cherry red and limited to 11 as DOXA makes a statement at Dubai Watch Week
If you’re going to make a statement during Dubai Watch Week, make it bold, technical, and culturally rooted, all at once. That’s exactly what DOXA has done with its latest drop, the SUB 300 Beta Ceramic ‘Dubai Watch Week 2025’ edition…
Limited to just 11 pieces, this stealthy-yet-radiant take on the SUB 300β blends DOXA’s signature dive watch DNA with an unmistakable urban edge. Released exclusively through Ahmed Seddiqi & Sons, the brand’s long-standing partner in the Middle East, this edition captures the power of meaningful collaboration in modern watchmaking.
From the brand that practically invented the modern professional dive watch in 1967, this isn’t just another colour variation. It’s a technical, aesthetic, and cultural evolution of the SUB platform, and one that speaks to the region in which it’s being launched.
A design built for today, rooted in history
The story of the SUB 300 begins in the golden age of diving. In the late 1960s, DOXA changed the landscape of underwater exploration with innovations like the no-decompression scale bezel, oversized minute hand, and the now-iconic orange dial; all features designed for serious divers.
Over the decades, the SUB evolved, but always remained true to its core purpose of offering tool watches with real-world utility and character. The SUB 300β (‘Beta’) is the latest chapter in that journey; a slimmer, more refined version of the classic SUB 300T, created for those who move between the sea and the city.
First introduced in 2023, the Beta range brought a host of subtle but important refinements, including a thinner ceramic case profile, a lower bezel height, and an overall lighter, more contemporary silhouette. It’s a dive watch made not just for underwater performance, but for everyday versatility, a mission that fits perfectly with the cosmopolitan, high-contrast world of Dubai.
Ceramic meets culture: a new expression of modern tool watch design
The ‘Dubai Watch Week 2025’ edition of the SUB 300β takes that philosophy and pushes it even further. The matte black ceramic case, crown, and bezel offer a sleek, stealthy base. But it’s the cherry red dial, executed in a dynamic sunburst finish, that provides the punch.
The combination is both daring and deliberate. Cherry red has long been a colour associated with passion, ambition, and energy; qualities that define both the city of Dubai and the Seddiqi family’s place within the region’s horological story. The hue also plays beautifully with the warm desert tones and late-evening skies of the Gulf, making this edition as culturally resonant as it is visually striking.
The bezel markings, engraved tone-on-tone in cherry red, echo the dial and reinforce the edition’s limited nature. The black hands and indexes are filled with white Super-LumiNova®, ensuring perfect readability while adding crisp contrast to the dial’s radiant base.
Built for extremes, worn with ease
As with all SUB 300β models, this is a serious dive watch under the skin. The case houses a COSC-certified automatic movement with a 38-hour power reserve. There’s a unidirectional bezel with DOXA’s patented dual scale for dive time and depth (in feet), a screw-down crown, and 300m of water resistance, which is more than enough for any recreational or technical dive.
The ceramic case keeps the weight down while enhancing scratch resistance, and the black FKM rubber strap is matched by a black PVD deployant clasp with DOXA’s signature fish motif. For those seeking something even more subdued, a grey NATO strap is included in the presentation box.
The result? A watch that feels as comfortable peeking out from under a shirt cuff as it does strapped over a wetsuit sleeve.
A collector’s edition in every sense
In today’s market, where ‘limited editions’ can mean runs of hundreds or even thousands, a drop of just 11 individually numbered pieces is something else entirely. This is not a mainstream release with a commemorative engraving, it’s a truly rare collectible, intended for a very select group of collectors.
The case back engraving, “Where Legacy Meets Luxury”, captures both the spirit of the Seddiqi family motto and the intent behind this collaboration. It’s about connection, between old and new, land and sea, East and West.
And above all, it’s about lasting relationships. DOXA and Ahmed Seddiqi have worked together for years, each bringing their unique strengths to the table. This edition is a celebration not just of Dubai Watch Week, but of what can happen when two institutions come together to create something that speaks directly to the collector community.
The Beta evolution continues
With this latest edition, the SUB 300β proves once again that evolution doesn’t have to mean compromise. You can retain the soul of a dive watch and still play with form, finish, and feeling. The ‘Dubai Watch Week 2025’ edition is proof of concept, a ceramic-clad, cherry-dialled, COSC-certified statement of intent from a brand that continues to surprise.
Available now exclusively at Ahmed Seddiqi boutiques, all 11 pieces are expected to be spoken for quickly, especially by those who know that the most interesting watches often don’t appear in catalogues, but at the intersection of place, partnership, and purpose.
